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NutraCea, RiceX Merge

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By: Sean Moloughney

Editor, Nutraceuticals World

NutraCea, El Dorado Hills, CA, and The RiceX Company, El Dorado Hills, CA, have inked a definitive agreement to merge. NutraCea and RiceX will leverage their combined strengths to become a leading manufacturer, marketer and distributor of stabilized rice bran to meet the increasing demands of the global marketplace. “This merger is a key strategic move for NutraCea in securing a consistent high quality supply of stabilized rice bran required to meet the increasing demands of the market and increase production of our whole food nutrition and healthcare products,” said Bradley Edson, president of NutraCea. “As a result of this transaction, we can effectively leverage our position as the primary source of rice bran-based whole food nutrition products to many multinational food companies, as well as to the nutritional supplement sectors of the economy.”

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